BMI3C: Marketing


This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
Prerequisite: None


Department Title Grade  Type Course Code  Credit Value Prerequisite Duration  Curriculum
Business Studies  Marketing 11 Mixed Level  BMI3C 1.0  None 110 Hours Link


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