BMI3C: Marketing: Goods, Services, Events, Grade 11, College Preparation

Marketing Fundamentals
• describe the process by which goods and services are exchanged;
• explain how marketing influences consumers and competition;
• demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information;
• analyse marketing strategies used by organizations in the not-for-profit sector;
• compare the factors that influence marketing methods and activities in the global economy.

The Marketing Mix
• explain the stages of product development;
• explain the factors involved in the pricing of goods, services, and events;
• compare a variety of distribution strategies and the logistics associated with them;
• demonstrate an understanding of the strategies involved in the promotion of goods, services, and events

Trends in Marketing
• explain the effects of new information technologies on marketing strategies and consumer trends;
• identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;
• demonstrate an understanding of the potential for participation in the global marketplace;
• summarize, on the basis of computer research, career pathways in marketing.

The Marketing Plan
• explain the process of developing a marketing plan;
• develop a marketing plan for a good, service, or event;
• analyse the uses of a marketing plan.