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BMI3C: Marketing: Goods, Services, Events, Grade 11, College Preparation

Course Info

Course Name: Marketing: Goods, Services, Events
Course Code: BMI3C
Grade: Grade 11
Course Type: College Preparation Courses
Course Format: Online
Credit Value: 1.0
Course Duration: 110 Hours
Tuition Fee: $399.00$1,500.00

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Course Overview

This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.

Course Outline

Unit 1: Marketing Fundamentals
Unit 2: Marketing Mix (The 4Ps of Marketing)
Unit 3: Trends in Marketing
Unit 4: Marketing Plan
Unit 5: The Marketing Plan

Curriculum Expectations

Marketing Fundamentals
• describe the process by which goods and services are exchanged;
• explain how marketing influences consumers and competition;
• demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information;
• analyse marketing strategies used by organizations in the not-for-profit sector;
• compare the factors that influence marketing methods and activities in the global economy.

The Marketing Mix
• explain the stages of product development;
• explain the factors involved in the pricing of goods, services, and events;
• compare a variety of distribution strategies and the logistics associated with them;
• demonstrate an understanding of the strategies involved in the promotion of goods, services, and events

Trends in Marketing
• explain the effects of new information technologies on marketing strategies and consumer trends;
• identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;
• demonstrate an understanding of the potential for participation in the global marketplace;
• summarize, on the basis of computer research, career pathways in marketing.

The Marketing Plan
• explain the process of developing a marketing plan;
• develop a marketing plan for a good, service, or event;
• analyse the uses of a marketing plan.

Course Evaluation

Unit Test
Discussion Questions
Audio Podcast