BDM501: Digital Marketing

Whether you're new to digital marketing or looking to master new skills to advance your marketing career, you'll learn the best practices for this critical, fast-growing online channel. Brightminds' Digital Marketing Certificate Course is designed for professionals looking to develop and enhance their skills with the latest digital marketing techniques and concepts The program covers the foundations of the field as well as the specialist disciplines of search engine marketing and social media marketing. By the end of the course, you will be able to fill specialist, leadership and management roles and use digital marketing to achieve measurable return on investment (ROI). You can expect a mix of online lectures and readings, case studies, exercises and assignments. Course Objectives: At the end of the course, students should be able to:

• Strategy, Planning & Content
• Search Marketing
• Email Marketing
• Social Media
• Analytics